Has anyone ever made you a promise like this one?
“Do this one ‘magic secret’ and you’ll get a TIDAL WAVE of new clients, INSTANTLY!”
If you’re new to marketing your business, okay, maybe not. But if you’ve explored some of the marketing resources out there, chances are good you’ve run into this one before. Just do this one thing and the floodgates will open! Whoosh!
Yeah, right. 
Marketing your business isn’t about doing one magic thing. It’s about doing a lot of little things. Regularly. Consistently. And (here’s the big one) when you already have a full dance card.
Nobody wants to hear this, of course. The instant gratification world we now live in has trained us to want the quick fix. The quick fix is very seductive. (Straight up: I’m not immune either!)
Alas, the quick fix is a pipe dream. That’s ok. What do the financial planners always say? Spread your resources around. Diversify… and do!
In that spirit, here are 25 small things you can do to build your business. You’re probably doing some of these already. Others, not. Some of them work together well. Others are more stand-alone.
1. Write down, in very specific terms, what makes you different from all the other Tarot readers, astrologers, numerologists, etc out there
2. Write down, in very specific terms, who your ideal client is
3. Make a list of your top 5 or 10 clients are and focus on them for referrals
4. Make a list of “advocates” - people who know you, love you, are in your corner - and ask them for referrals
5. Define very specifically where your best clients come from (or might come from)
6. Design a simple flyer or brochure
7. Design a business card
8. Carry your marketing materials with you
9. Make a simple website if you don’t have one. Start with a free service or social networking site.
10. Buddy up. Find a partner to share goals, encourage you and hold you accountable.
11. Tell everyone what you do
12. “Fire” a problem client
13. Increase your confidence in the tricky stuff (networking, stating your fee, talking about what you do) by practicing
14. Check in with a past client and see how he or she is doing
15. Throw a party for your clients
16. Start a mailing list for your clients (don’t add them without permission, though!)
17. Give a workshop
18. Focus on building relationships, not getting clients
19. Create an email signature that communicates what you do and attracts clients
20. Write an article
21. Don’t give discounts!
22. Ask a thrilled past client to give you a testimonial you can use in your marketing
23. Don’t leave your marketing to chance - create a low-stress 30-day plan
24. Use birthdays in your marketing - give your clients a birthday gift or incentive
25. Give back, both time and money - especially if you don’t have much of either.
What can you add to the list?
Next, I’ll reveal how to combine these with my absolute best strategy to get more clients than you’ll ever know what to do with. “Do this one thing and the floodgates will open!”
Got carried away there. But it IS crazy effective and is entirely congruent with what I’ve said here. You’ll see!
[This work is copyrighted material. Please visit http://www.buildyourmetaphysicalbusiness.com to claim your free 90 minute marketing brainstorming session with Tarot Pro James Wells.]
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