In the last post, I gave you 25 things you can do in your business on a regular basis to attract more clients. I promised to follow that up with the most effective strategy I know to get a steady stream of clients and build a stable, fun, successful practice.
What I’m about to reveal truly is one of the best pieces of marketing strategy I can ever give you. I’ve used it myself - not just in marketing, but in many other projects. If you combine just this strategy with the “25 things” list (and your additions), you’ll double or triple your business - I guarantee it.
(Even though I’m giving it to you here and now for free, please don’t underestimate what this one strategy can do for you. Marketing guru Dan Kennedy used this strategy to become one of the highest paid consultants on the planet; as far as I know, he still uses it.)
I call it the “just one thing” strategy. (I don’t know what Dan calls it.) Like most things magical, its power lies in its utter simplicity:
Every single day, no matter what, do just one thing to market your practice.
Doesn’t matter how small it is. In fact, it’s good to do just a small thing more often than not - you’re more likely to do it.
Some days, you’ll do big things, like spend three hours working on your website or a brochure. Most days, you’ll do something small, like pick up the phone and say hello to a client, just because.
Size does not matter. The important thing is that you DO it. Every day.
Because next thing you know… three months have gone by, say, and you’ll have done NINETY THINGS.
Every little bit of marketing you do adds up… to increased demand for your services, increased fees, increased leverage, and a bigger business. (We’ll talk about each of these in turn on the blog and in the ezine.)
And because you’re not putting pressure on yourself to do any one particular thing on a given day, the prospect of a three hour project wonn’t freak you out. After all, you don’t have to do it today. (Oddly enough, without that pressure, the chances of you actually doing it increase significantly.)
Just one thing doesn’t seem like a lot, but 90 things really add up. (In case you ever doubt this, just take a look at your closet. Me, I look at my bookshelves and smile AND groan at at the same time. Heh!)
So I challenge you: what “one thing” can you do to market your business today? (See my last post for a few ideas.)
As the title of this post says, this is my favorite marketing strategy ever. It’s also my favorite strategy to complete any project. Why? Because it’s so painless.
You can always do just one thing.
[This work is copyrighted material. Please visit http://www.buildyourmetaphysicalbusiness.com to claim your free 90 minute marketing brainstorming session with Tarot Pro James Wells.]
5 comments ↓
Sounds great, I read this last night then went off to update my blog - currently my only web presence.
Hi Elizabeth,
I have a marketing question. Do you think, when sending out business/marketing emails, it is a good idea to send a photo of yourself next to your email signature. Is that to obnoxious saying hey look at me or does it set you apart and help them remember you?
Many thanks!
Hey Sasha! I don’t think it’s obnoxious to include a picture in your signature - in fact, one of my marketing mentors does it. I’d just follow general “best practice” kinds of stuff too - keep the picture very small in disk size (like maybe 20k at the greatest), and keep your sig to just a few well-chosen lines. Be aware that not everyone’s email program is going to be able to format it, so you don’t want to wreak havoc when that happens. Seems to me that a few lines of text and a small picture is no big deal.
Hope this helps!
[…] Then go do just one thing… […]
[…] For fun, I thought I’d share a little more about how I came to be such a big fan of the just-one-thing strategy. […]
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