7 Quick Strategies To Begin Attracting Your Perfect Clients

Yes, they’re out there! And one of the coolest things about marketing is that you get to pick ‘em.

We could talk about this all day, and then another day, but my goal with this post is to not ramble. So I’m just going to list a few strategies to get you thinking… and writing. (Get a pen and paper handy - you’ll want to jot down a few things as you go through this list.)

1. Start with who you know. Namely, your current perfect clients! Think for a few minutes about who is coming to see you now. Can you name three favorite clients? What is it about them that’s so awesome? Jot down specific attributes. Anything goes, from how they act in sessions to what they wear. Jot it all down… then go deeper. That handmade vintage playing card jewelry that one of them wears is probably indicative of a creative personality and that might be attractive to you.

2. Then move on to the wish list. In a perfect world, what would all of your clients look like? Nothing is too wild.

3. Don’t be afraid to monetize this exercise. Yes, it’s perfectly OK to say you want to work with people who can afford to pay you - and then some! How much would you like to earn for each reading/consultation? What kind of a person could pay you that fee?

4. Make a list, draw a picture. This one’s pretty self-explanatory: use the information you’re gathering to create a picture of your ideal client. It’s ok if it’s a work in progress - you can always add to your list or picture later.

5. Tell everyone you know. Once you’ve got a good idea of who you want, start talkin’. You might not know it, but I bet you’ve got a great network around you right now - friends, family, and service pros like the guy who changes your oil, the mailwoman, the guy at the deli, the drycleaner… people who have lots of contacts, some of whom might be interested in getting some guidance from you, if they only knew…

Ah, but I hear you saying, “Ask the mailman? Dude, are you kidding?” Many times we don’t want to ask for what we want because we’re worried, even subconsciously, what people will think about us. So turn it around by simply answering the squillion dollar question: what’s in it for them? That way, the focus is on them, not you.

6. Go where they go. Where do they hang out? If you want to work with, say, yoga teachers, you probably won’t find as many of them at night classes for auto mechanics as you will at, say, a school for yoga teachers. OK, that’s a snidge facetious, but you see what I mean I hope. The real question to ask is, “Who has access to the people I want to serve, and how can I get access to them?” One simple example: if you want to work with stay-at-home-moms, perhaps there’s a group or club or networking organization you can speak at or lead a workshop for.

7. Don’t be afraid to let go. Yep, I’m talking about firing clients. Those clients. This might seem completely off the wall if you’ve never considered it, let alone done it, but bear with me here. “Those clients” may be paying your rent… but they’re also sucking up your time, energy and brain cells. When you create a space, create an intention, and back it up with smart and supportive action, not once but consistently, the results are fairly easy to predict. But you need that energy to do it. Don’t be afraid to release problem clients “for the good of all.”

Those are just 7 quick strategies to get you started. Don’t worry, we’ll talk about more! In the meantime, I’d love to hear your ideas and strategies in the comments.

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