7 Ways To Position Yourself As An Expert

We talked about the importance of positioning a few days ago.  I promised to share some proven strategies for positioning yourself as an expert.

1. Give away free information, such as a free report.  Free reports are an easy way to demonstrate your knowledge and expertise.  You can also use them to start building a list of potential clients.  When someone requests your free report, they’re saying, “yep, I’m raising my hand, I’m interested in what you have to offer.”

2. Write articles.  One of my favorite strategies.  Consider flipping through a magazine.  What kind of attention do you give the articles?  What kind of attention do you give the ads?  Like free reports, articles demonstrate your expertise.  Your articles in a print publication with an editorial staff also convey endorsement - i.e., someone else made the decision to print it!

3. Write a book. Nothing, and I mean nothing, positions you as an expert like writing a book.  The authority of the book is so strong in our culture that even self-published books “work” for positioning of service professionals.  Many top experts use their books as their business cards.  It’s the ultimate lead generation tool.

4. Teach.  Teaching gives you lots of visibility and credibility.  You’re also adding value for your students and getting value from them (ask just about any teacher and they’ll tell you they learn just as much from their students).

5. Speak.  Another visibility and credibility booster.  You’ll also find clients at speaking engagements.

6. Go to the important events.  Owning your expert status is a conscious choice.  If you’re an expert, do what the experts do and take part in events and seminars for the experts.  Not only are you investing in yourself and your training, you’re claiming your expert-ness.  You’re sending a message to your peers, too.

7. Make media appearances.  After writing books, media appearances are the ultimate positioning tool.  Media endorsement as an expert sends a powerful message to your potential clients.

Think you can’t get a newspaper gig, a media appearance, or land some articles in a magazine?  Think again!  Newspapers, radio shows, TV shows, magazines… what do they all need?  Fresh content!  Metaphysical shops need experts to teach classes.  The opportunities are there for the asking.

As you’re working on your positioning, don’t forget to take credit for it in your marketing!  If you’ve written for a national magazine, taught classes or appeared on a radio show, mention it in your bio.  If you have a website, put your press clippings or articles online (if your contract allows it - if not, be sure to mention who you’ve written for).

[Want a step-by-step system for attracting your perfect clients consistently?  Join me for the next BYMB teleseminar series!  Info and registration here: http://www.metaphysicalmarketing.com]