Be A Business Owner

This week I’m sharing with you just some of the dozens of takeaways from my trip to The System Seminar.  (The System was founded by Ken McCarthy and is widely regarded as the best-of-the-best in internet marketing events.)

Ken opened the seminar by sharing his top “big picture” principles.  “These are the 7 things I’d tell you about marketing and business if I could never tell you anything else again,” he said.  His best advice, in other words.  And his first words were:

“Do NOT be an internet marketer.”

OK, so, the dude who (more or less) invented internet marketing tells us NOT to be internet marketers, while at the top internet marketing conference that he founded.  What’s going on here?

“Do NOT be an internet marketer,” Ken said.  “Be a business owner.”

In other words, build a business.  Your long term results matter much more than the short term successes and failures.  The foundation you build is what will support you over that long term.

Internet marketing is full of short-term temptations.  A new “blueprint” or “formula” comes along practically every day, promising to be “the missing link” to business success.  That’s not really a huge problem in the metaphysical community, but we have distractions all the same.

And the question is still worth pondering:  are you a reader, or a business owner?  It’s perfectly OK to reserve your skills for your family and friends, or just do readings on the side.  Nothing wrong with that.  But there’s a world of difference between readings on the side and making a full-time living as a reader.

2 different sets of actions for 2 very different goals.  Are you a full-time metaphysical consultant?  Congrats!  You’re also a business owner.

It can be a little weird to wrap your head around, but thinking of yourself as a business owner is absolutely critical to your success.  Why?

Simple: the choice you make in your mind (i.e., how you think) will determine how you act.  And action truly is everything.

[If you’re a business owner, smart marketing is not an option!  In my upcoming teleseminars on June 10 & 17, I’m going to share an easy step-by-step marketing plan for metaphysical consultants.  Details here: http://www.metaphysicalmarketing.com.]